-->
           |
 
Random Image
Home
BURTON TO BUY FORUM, JEENYUS AND FOURSQUARE
Sunday, 18 July 2004
Digg!

Del.icio.us!

Facebook!

Technorati!

StumbleUpon!
Four Star Distribution has confirmed that they are to sell all four of their snowboard brands to Burton. Four Star's brands will stay on the West Coast but will move from its current location.

The acquisition now means the Burton portfolio of brands will add Forum, Special Blend, Jeenyus and Foursquare to a range that includes Burton, Analog, Gravis, RED and Anon Optics.

Markus Bohi of Four Star Distribution said, "Selling off these brands is a very difficult decision for the company. Over the years, we have been approached many times about selling these brands, but the fit and timing never worked. The timing is now right, and we could not place the brands' future in better hands than Burton."

"I think I speak for all of us at Burton when I say that we have gotten tired of watching ski companies buy up snowboard brands," says Jake Burton, founder and owner of Burton.

"Forum is a company we have always respected, and it is a brand that needed to stay in the hands of snowboarders. We will do our best to see that Forum and its sister brands continue to grow and develop."



  No Comments.
You need to login or register to post comments.
Discuss...
< Prev   Next >


Status Center

No users online