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New Titanium/Carbon Snowboard from Prior
Wednesday, 18 January 2006




Whistler-based Prior Snowboards, a manufacturer of handcrafted snowboards and skis, today released a new alpine snowboard using space-age materials aptly named the "World Cup Race – Metal Series."

“The release of the WCR – Metal Series marks the culmination of 16 months of extensive research and development using cutting-edge technology and materials,” says Chris Prior, founder of Prior Snowboards. “This new breed of race boards is significantly lighter, yet is more stable, responsive, damper and faster than any boards we have seen on snow.”

Canadian Alpine team member Philippe Bérubé has been testing WCR – Metal Series prototypes during the last 10 months and rode the 187cm model to qualify for the Turin Olympics during a World Cup Parallel GS race on Dec. 19 in Quebec. “The WCR – Metal Series is definitely the best board I’ve ever ridden,” says Bérubé. “The energy is great and it pushes me towards the next turns. It turns really fast and holds amazingly – even on the iciest pitches.”

The WCR – Metal Series utilizes an aspen/maple core, an aluminum/titanium alloy called titanal, carbon fiber, Rockwell 48 steel edges, epoxy, rubber and UHMW sintered base material with graphite, gallium and indium additives. When complete, the WCR – Metal Series is approximately 25 per cent lighter than the standard WCR model, yet provides a more stable, damp, grippy, forgiving and faster ride in a wide variety of snow conditions, company officials say.

The Prior WCR – Metal Series is available in limited quantities for C$999 throughout the 2006 season at the Prior factory or at www.priorsnowboards.com.

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