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ARTEC: Revolution of design
Thursday, 27 September 2007
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artec.jpgIf you are a snowbroader.eu regular, maybe you’ll remember our BrOADER TV episode from last March, when we spend a day riding and testing gear in Vogel, the Elan snowboard “mountain lab”, in Slovenia with the Artec snowboards crew including Blaise Rosenthal. We had no idea at the time that the guys were elaborating a masterplan to launch a new brand and bring together an incredible team of riders. But it’s official: Artec snowboards is alive!

Elan is proud to announce the official launch of Artec Snowboards as an independent snowboard brand focused on pushing the boundaries of freestyle snowboarding technologies and designs.

With former pro shred Blaise Rosenthal onboard as the newly-named Artec Creative Director, Artec Snowboards has wasted no time in assembling one of the most exciting teams of professional riders.
Supported by an exceptional collection of 07-08 snowboard models and backed up by a strong marketing campaign, the Artec pro team including Gabe Taylor, Nima Jalali, Laura Hadar, Jake Devine, Gus Engle and Johnny Miller will ensure that Artec maintains a high level of media exposure and strong brand image. The diversity of this group of freestyle riders also provides Artec with the range of talent required to test the boundaries of contemporary equipment and collaborate in the revolutionary design developments of tomorrow.

Read more at: http://feeds.feedburner.com/~r/Wwwsnowbroadereu/~3/161885927/.

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