UniQ Riding is only in it’s second year but they have big hopes and objectives for the future. Their mojo: customisation!
Customisation is THE big trend of these past couple of years and many different offers exist on the market. Board manufacturers like Burton with it’s series13 or Elan with it’s Blue print give you the possibility to custom design all or part of some of the boards from their range. On a more global level Apex snowboards, for example, offers the possibility to complete “shape” and design a personal board.
We also already presented you in the past some companies that do not produce their own boards but give you the possibility to have a personalised top sheet design on “virgin” boards from big brands like KaOrigin. And finally you have examples of companies offering simple customised top-sheet graphics to stick to your board (like Tattoo boards in Italy, or Original Snowboard Art in the US).
But let’s get back to UniQ BrOs!
Who could talk better about all of that than their start team rider and marketing manager, uhu? This is Francky Moissonnier presenting UniQ Riding and his own full custom board matching with his Vans wear and Sylass beanie! Pimp.
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UniQ Riding is only in it’s second year but they have big hopes and objectives for the future. Their mojo: customisation!