Terje’s Season Pass Will Air on FUEL TV this January

Burton Snowboards and Friday Productions are pleased to announce the launch of their new TV co-production, Terje’s Season Pass, starring Terje Haakonsen along with Nicolas Müller, Shaun White, Mads Jonsson and Kevin Pearce. The six-part TV series will air this January on major TV networks worldwide, including the world’s leading action sports channel FUEL TV and Norway’s largest broadcaster NRK.

Terje’s Season Pass features snowboarding icon Terje Haakonsen as well as a talented group of Burton snowboarders as they ride some of the best mountains in the world, compete at events and live the life of modern-day professional snowboarders. What really happens on a heli-trip to British Columbia? What’s going through Shaun White's mind as he drops-in in front of 30,000 screaming fans at the Air & Style? What is it like to travel with dog sleds and camp and snowboard in Greenland’s harsh interior? Just how does Nicolas Müller make any type of terrain come alive? Terje’s Season Pass takes an in-depth look at all of these scenes and many more, giving viewers a chance to watch the dramas, inside stories and key moments of the 2006/2007 winter snowboarding season.

Terje Haakonsen has this to say about the new show, “The show’s story is very straight-forward: find good snow and shred it with friends. Jake’s quiver of riders is so good, I would enjoy riding with any of them, but I really enjoyed riding and traveling with Nicolas, Mads, Shaun and Kevin. It was a strange season for snow, but we were lucky almost everywhere we went, and even when it was shitty, we had a laugh!”

“Traveling with Terje is always an experience and a lot of fun,” said Jake Burton, Founder and Chairman, Burton Snowboards. “His riding is inspirational and his sense of humor is contagious. I know how excited all of those pros were to ride with ‘the man’. I can’t imagine how cool this TV series is going be … I have my popcorn ready.”

Shon Tomlin, FUEL TV VP of Programming and Development, says “Terje Haakonsen continues to be snowboarding's most celebrated living legend, and this unique series puts you front and center in his world. It's a rare look into the kind of access and adventures that play out in a winter with a world-class pro. Terje’s Season Pass documents all angles in a way that hasn’t been fully captured in the typical snowboard film or television series.”

Terje’s Season Pass will premiere on FUEL TV on Tuesday, 1/1/08 at 8:00pm ET/PT. Each of the episodes will then air on subsequent Tuesday nights at 8:00pm ET/PT. Re-airs will take place the following Sundays at 8:30pm ET/PT starting 1/6/08. The show will continue to air on FUEL TV throughout the winter.

Check out www.burton.com and www.fuel.tv for air dates and times for Terje’s Season Pass.

About Burton Snowboards
In 1977, Jake Burton Carpenter founded Burton Snowboards out of his Vermont barn. Since then, Burton has fueled the growth of snowboarding worldwide through its groundbreaking product lines, its team of top snowboarders and its grassroots efforts to get the sport accepted at resorts. In 1996, Burton began growing its family of brands to include boardsports and apparel brands. Privately held and owned by Jake, Burton’s headquarters are in Burlington, Vermont with international offices in Austria and Japan. For more information, visit www.burton.com.

About Friday Productions
Friday Productions is a UK-based, independent TV production company specializing in action sports and youth lifestyle TV programming. Friday has a growing reputation for producing original TV programming that not only focuses on pro snowboarders’ riding, but also their compelling lifestyles. In addition to Terje’s Season Pass’, Friday has been producing TV programs of The Arctic Challenge since 2000 and also produced ‘The Sorsa Project’ in 2006.