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Winterstick Snowboards, long known for high-quality, high-performance big
mountain boards, has tapped legendary rider athlete Tom Burt to promote and
bolster the brand’s presence nationwide
Burt has been the face of Winterstick since 2002, and now steps into a role as
part-owner, dedicated rider, and stake-holding brand ambassador.
Now in its
second season of manufacturing with Wagner Custom, just outside of Telluride,
CO, Winterstick is holding strong with a line of boards that are better than
ever before, with Burt’s design input and Wagner’s hand-built to-order process.
Winterstick continues to focus on its core competency in big mountain riding,
with the 2008-09 season line-up featuring the Swallowtail – the ultimate powder
board- and the popular ST and Tom Burt models, optimized for steep, technical
big-mountain riding through the professional rider’s feedback.
With Burt at
the helm as rider/owner, Winterstick stays true to its mountain riding roots
established 35 years ago, when Dimitrije Milovich, a displaced surfer living in
Utah, shaped the first Swallowtail in an effort to carve some snow. Burt intends
to raise the profile of the Winterstick brand, one that has been indelible
despite its challenges before the 2001 acquisition by its current owners,
Bigelow Mountain Partners, LLC of Freeport, Maine.
“Winterstick has always
been the premier mountain ride board, and the brand has always been about
backcountry and big mountain freeriding,” said Burt. “Since I joined Winterstick in 2002, we’ve been developing and improving a select line of
boards true to the sport of mountain riding, and its growing market. As an
athlete-driven owner, I’ll be transferring my strong connection to the brand as
a rider to an even stronger connection to design and product, and refining our
boards for optimal performance.”
Burt will work closely with Pete Wagner
in Wagner Custom’s “micro-factory”, where each board is built by hand, allowing
for Burt’s input and tweaks to make an immediate impact on board performance.
In the start of last season, Wagner Custom acquired the U.S. and Canadian
licensing agreement for the marketing, manufacturing and distribution of
Winterstick snowboards. Wagner Custom produces Winterstick’s select 2008-09
season line, all produced on-demand and shipped direct to consumer. Winterstick
snowboards are available exclusively through www.Winterstick.com .
To learn
more about Winterstick, visit www.Winterstick.com . To learn more about Wagner
Custom Skis and their custom fit and design process, visit
www.wagnerskis.com .
About Wagner Custom Skis
Wagner Custom was founded
in 2006 in Telluride, Colorado, just downstream from the Telluride Ski Resort.
Wagner Custom hand-builds precise-fitting skis and snowboards one-at-a-time,
each unique and designed for a specific rider. Wagner uses only the finest raw
materials, and all skis and boards are crafted around sturdy, solid wood core.
Wagner shapes and assembles skis using state-of-the-art 21st Century equipment
in what may be the world's greenest ski factory, running entirely on wind and
solar energy. Visit Wagner Custom online at www.wagnerskis.com .
About
Winterstick
Winterstick snowboards have been hand built since 1972.
Winterstick was founded in 1972 by Dimitrije Milovich, a displaced surfer living
in Utah, and is best known for the original Swallowtail, still in production.
Winterstick is now rider-owned by Bigelow Mountain Partners, LLC of Freeport,
Maine, and hand-built and distributed by Wagner Custom just outside of
Telluride, Colorado. For more information about Winterstick, visit
www.winterstick.com .
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