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FLOAT : 100% female film project
Monday, 01 October 2007





The FLOAT projectavatar snowbroader girl 120With two productions (As If! & RoShamBo), Misschief Films was THE 100% female rider-driven snowboard movie. After two seasons the project is now ended and a lot of new comers want their market piece. The Float Film project is one of those and might be the new blockbuster ! Have a look at their distribution strategy stats :

1.) DVD Cover Mount Prints 130,000-200,000 copies worldwide.
Onboard Magazine (Europe), Cooler Magazine (Europe), Snowstyle (Japan)

2.) Ally Distribution, selling the Float film to theUSA and Canadian snowboard market. 30,000 - 50,000 copies

3.) Projected Web Downloads (Podcasts): 15,000-25,000

4.) Editorial Campaigns in every cover mount magazine and various female action sport websites. Snowboarder, Snowboard Mag , Onboard, Cooler, Snowstyle, Future, Drift,… SNOWBROADER.eu isn’t targeted ???

5.) A dedicated website with film and monthly podcasts and downloads.
We have had an incredible season so far filming with the girls and continue to work hard on

Their goal is to make the best female snowboard project to date ! And they could achieve it with such a list of good riders and legends : Lisa Filzmoser (AU) , Erin Valverde (US), Silvia Mittenmuller (GER) , Barret Christy, Tara Dakides, Victoria Jealouse, Jamie Anderson, Tina Basich and Shannon Dunn for the US…and Many More who has for sure the best part ;-)

To discover all these chicks, check the teaser ! But if you can’t stand JUSTICE-Dance anymore, shut down your speakers…

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Read more at: http://feeds.feedburner.com/~r/Wwwsnowbroadereu/~3/163736238/.

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