This innovative contest from Sport Chek is a microsite (checkmymoves.ca), where
people are invited to submit their coolest snowboard/ski videos for a chance to
win a total of over $36,000 in prizes. A fully integrated promotion developed
with SDMG, the contest will be promoted through online, television, newspaper, a
text campaign offered exclusively in the Greater Toronto Area, and promoted
through additional partners including; AIRMILES, The Student Price Card, and The
Canadian Ski Council. The contest ends March 15th, 2008, full contest details
are available at www.checkmymoves.ca.
The viral component of the "Chek
My Moves" contest promotes both submitters and voters to invite friend(s) to
view and vote for videos. Each invite provides an additional entry for the
"Voter" Grand Prize, a trip for four to Whistler, BC, a Hitachi 50" Television
and an Under Armour outerwear package, plus be eligible for a chance to win over
$5,000 in monthly prizes.
"This is by far our most interactive contest to
date as it incorporates many elements of video, music, upload, forward, vote,
and great prizes. It provides us with an opportunity to speak to a specific
group and we are confident they will be drawn to the site to view and vote on
the latest clips for their chance to win fantastic prizes", comments Christie
Cameron, Manager Promotions and Sponsorship for The Forzani Group
Ltd.
"Chek My Moves is exactly the kind of program we get excited about
participating in, and we are proud to have worked so closely with the Marketing
team at Sport Chek to launch ChekMyMoves.ca", comments Scott Martin, Managing
Partner at SDMG. "The campaign conveys the excitement and fun of snowboarding
and skiing allowing visitors to create their own video content and share it with
others in the boarding community. We feel this program will help Sport Chek make
a direct connection with an ideal demographic, spanning from family to avid
snowboard/skiers alike".
About The Forzani Group Ltd.
The Forzani
Group Ltd. is Canada's largest national retailer of sporting goods, offering a
comprehensive assortment of brand-name and private-brand products, operating
stores from coast to coast, under five corporate banners: Sport Chek, Coast
Mountain Sports, Sport Mart, National Sports and Hockey Experts. The Forzani
Group Ltd. is also a franchisor under the banners: Sports Experts, Intersport,
Econosports, Atmosphere, Pegasus, Tech Shop, Nevada Bob's Golf, Hockey Experts
and The Fitness Source. The Company has websites for several of its corporate
and franchise banners which can be accessed through its main website at www.forzanigroup.com.
About SDMG
Strategic
Direct Marketing Group (SDMG) is a boutique direct marketing agency with a flare
for response-based programs. SDMG works with companies in the retail, sport and
travel industries helping them reach, acquire and retain customers with the
right message at the right moment through direct media. SDMG uses a broad range
of proprietary technologies to execute programs such as: Live Chat, E-mail
Marketing, Direct to Desktop, contesting and analytics. The underpinnings of
each program are in-depth strategy and traditional direct marketing tactics,
giving customers the results they need. SDMG is headquartered in Calgary, AB and
serves clients from Toronto to Vancouver and in the U.S. including; Best Buy,
FutureShop, Sears, HBC, Intrawest, Palace Sports & Entertainment, Detroit
Pistons, Coast Hotels, WestJet and The Forzani Group Ltd. Visit www.sdmg.ca for more
information.
Chek My Moves Contest Legal
No purchase necessary.
Contest starts October 15, 2007. Video submission deadline is March 7, 2008.
Voting ends and contest closes March 15, 2008. Contest is open to all residents
of Canada (excluding Quebec) age 14 or older (if under 18 parental consent is
required to enter). Must be, or become, a sportchek.ca member to participate.
Skill testing question is required. Odds of winning depend on the number of
entries, the timing of entry and the number of votes received. Video Prizes:
Grand Prize: trip for 4 to Sunshine Village including round-trip airfare from
select cities to Calgary, ground transfers, lift tickets, rentals, and
accommodations for 4 days and 3 nights from April 3-6, 2008 at the Sunshine Inn,
private concert at Sunshine Village with illScarlett, and a Hitachi 50" Plasma
T.V. Approximate total retail value ("ARV"): $11,100. Early bird prizes: Two (2)
Headmount Camcorders. ARV $650 each. Five Monthly Submitter Prizes: (1) Firefly
Outerwear Package (jacket, pants, hat and gloves), a Hitachi DVD Hybrid
Camcorder and $200 Sport Chek gift card, ARV: $1,185; (2) Powder Room or Ripzone
Outerwear Package (jacket and pants), a Hitachi DVD Hybrid Camcorder and $200
Sport Chek gift card, ARV: $1,340; (3) Burton Outerwear Package (jacket and
pants), a Hitachi DVD Hybrid Camcorder and $200 Sport Chek gift card, ARV:
$1,360 (4) Orage Mens Outerwear Package (2 jackets, 1 pant, hat), a Hitachi DVD
Hybrid Camcorder and $200 Sport Chek gift card, ARV: $1,700; (4) Under Armour
Package (2 tops, 2 pants, 1 jacket, mock neck and beanie), a Hitachi DVD Hybrid
Camcorder and $200 Sport Chek gift card, ARV: $1,907. Voting Prizes: Grand
Prize: trip for 4 to Whistler including round-trip airfare from select cities to
Vancouver, ground transfers, lift tickets for 4 days and accommodations for 5
nights (at a Whistler property to be selected by Tourism Whistler), a Hitachi
50" Plasma T.V. and a Under Armour Outerwear Package for 4. Trip must be
completed by December 1, 2008. ARV: $13,032.00. Five Monthly Voting Prizes: (1)
Rossignol Snowboard Package (board and bindings) and $200 Sport Chek gift card,
ARV: $550, (2) Ride Snowboard Package (board, bindings and boots) and $200 Sport
Chek gift card, ARV: $900; (3) Burton Snowboard Package (board, bindings and
boots) and $200 Sport Chek gift card, ARV: $1,000. (4) K2 Snowboard Package
(board, bindings and boots) and $200 Sport Chek gift card, ARV: $1,160; (5) Head
Snowboard Package (board, bindings and boots) and $200 Sport Chek gift card,
ARV: $1,450. Complete rules and contest details available at www.chekmymoves.ca.
The foregoing information may
contain forward-looking statements relating to the future performance of The
Forzani Group Ltd. Forward-looking statements, specifically those concerning
future performance, are subject to certain risks and uncertainties, and actual
results may differ materially. The Company, in compliance with the reporting
requirements of the various securities commissions, details these risks and
uncertainties from time to time.