More news from Bebo, the social networking site, which is making a name for itself with some innovative online TV shenanigans
The site has teamed up Oakley to produce Conquering Dreams - a documentary about snowboarding. During the production of the doc, daily rushes will posted up on the site for all to see.
Although Bebo is screaming that this will change the face of broadcasting and all that sort of stuff, what we will essentially have is raw footage of the doc being filmed.
So not live at all then, but sounds interesting nonetheless.
You can go here to view it .
“Conquering Demons”, which goes into
production this week, will follow British champion snowboarders and Oakley team
riders Scott McMorris and Tyler Chorlton on a journey of discovery as Italian
filmmaker Carlo Mancini investigates the “psychology of fear” in extreme sports
athletes.
Bebo users will be transported into the inner
circle of professional snowboarding for the first time through daily broadcasts
from the athletes’ training base in the French alpine resort of Morzine, near
Geneva.
The film will show
the unedited reality of life as a pro snowboarder and introduce two top riders
to an alternative style of filming and personal examination.
The production will
also utilise the tools of social networking to interact with viewers in other
innovative ways. For instance, fans
will be able to email the snowboarders and the filmmakers and interact with
other fans during the filming process.
First-time filmmaker
Mancini will attempt to psychoanalyze the athletes, both pre- and
post-performance. Meantime, all ‘on the slope’ action footage for “Conquering
Demons” will be provided by Tim Warwood and Adam Gendle of Lockdown
Projects, snowboarding and freesports production specialists, based in London.
Bebo’s move into
documentary production follows the success of its foray into scripted drama. The
first series of online drama KateModern attracted 35.6 million episode views
across its run, while series two has had 5 million views to date. A second
online drama, Sofia’s Diary, premieres on Bebo next
month.
-
ends -
For
Bebo
Claire
Thom or Verity Williams
Portland
020
7404 5344
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For
Oakley
Tom
Cartmale
Oakley
UK
01462 475477 | 07818
446553
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About
Bebo
Bebo
(www.bebo.com), founded in 2005 by Michael
and Xochi Birch, is the world’s leading global Social Media Network. Building on
the notion of traditional social networking websites, Bebo combines community,
self-expression and entertainment to enable its users to consume, create,
discover and share professional and user-generated content through the Bebo
website. Bebo has more than 40 million users worldwide. Bebo also ranks as the
UK's most engaging website with the most page views per usage day amongst the
top 100 most popular sites*.
About
Oakley
Oakley is a worldwide
leader in performance optics including market-leading premium sunglasses,
goggles, and prescription eyewear. Headquartered in Southern California, the company's optics brand portfolio
includes Dragon, Fox Racing, Mosley Tribes, Oliver Peoples, and Paul Smith
Spectacles. The company also offers an array of Oakley-branded apparel,
footwear, watches and accessories. Additional information is available at www.oakley.com.
*Source:
comScore World Metrix
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