HomeNewsRider Life is Good for Ben Kilner in Olympic Preparations
Life is Good for Ben Kilner in Olympic Preparations
Monday, 26 October 2009
With the
Vancouver Winter Olympics just months away all eyes will soon be on our
snowsports athletes, and in particular snowboarder Ben Kilner, as the
Games draw ever closer. Snowboarding is already established as one of
the most viewed sports around the Winter Olympics and there are now six
snowboarding titles to be won.
Ben
is one of Britain’s main hopefuls for the Winter Olympics. He is now
widely regarded as the brightest male snowboarding talent in the UK
with an array of national titles, as well as great success on the LG
FIS Snowboarding World Cup circuit in the run up to Vancouver. Ben has
also recently received a huge boost in his preparation by signing a
sponsorship deal with LG, whose involvement as the principal sponsor of
the World Cup series has helped the sport flourish over the last two
years.
The huge appeal
of snowboarding in the UK is evident in the buzz surrounding the next
round of the LG FIS World Cup, the Freesports on 4 FREEZE which returns
to London’s Battersea Power Station for its second year from 30th October to 1st November. Ben will be competing as the contest offers valuable Olympic qualification points and the
21-year-old is clearly relishing the competition: “I’m really looking
forward to taking on the World’s best snowboarders in London. It will
be great preparation for me in the lead-up to the Vancouver 2010 Winter
Olympics, especially with the support of a home crowd! LG’s involvement
in the FIS Snowboarding World Cup has really helped to grow the sport
and the FSO4 FREEZE is looking like it’ll be a great event again this
year.”
LG have provided fans with FREEZE Connect to act as the hub for Facebook and Twitter activity (www.londonfreeze.com/lg) to keep the buzz going in the lead up to the event. Users
are able to get up to the minute news, participate by posting comments
and interacting with the online community and involve themselves in an
array of interactive and exclusive ‘Life’s Good’ competitions. FREEZE
Connect also offers the opportunity to put questions directly to Ben in
a series of Q&A sessions prior to the event. The hugely popular
Facebook fan page has gained over 5,000 members and an unprecedented
level of member interaction just weeks after its creation. It continues
to grow at an astonishing rate, demonstrating the value that the online
community is drawing from FREEZE Connect.
As FREEZE
Connect has already announced, the music element to the event will also
play a massive part in FREEZE. An impressive live music line-up is
scheduled for each night and includes headline acts from Orbital,
Friendly Fires, Eagles of Death Metal and Calvin Harris.
The LG FIS
Snowboard World Cup event will again take place on the Saturday, while
the weekend also sees a “Battle of Britain” competition on Friday and a
“Big Air” freestyle skiing competition on Sunday.
In case you missed it, Ben previews the
event with fellow LG ambassadors Tim and Jules in this film