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Burton Unveils 2010 Olympic U.S. Snowboard Team Uniform |
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Monday, 07 December 2009 |
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Burlington, VT - Burton on Friday unveiled the U.S. Snowboard
Team Uniforms for the upcoming 2010 Winter Olympics. This February, as
the U.S. Snowboard Team steps onto the world's stage in Vancouver, they
will wear key hallmarks of the Burton brand and the snowboard culture
featuring Gore-Tex technology.
The Olympic uniforms feature a fresh and progressive style while also
managing to pay tribute to more classic fashion staples of Americana.
The pants seamlessly integrate the look of real, worn, vintage denim,
and the jackets feature preppy plaids adorned with leather patches and
chenille crests with both pieces incorporating the performance benefits
of Gore-Tex fabric.
Burton held a roundtable discussion with top pro snowboarders and
Olympic hopefuls Elena Hight, Mason Aguirre, Danny Davis, Kevin Pearce,
Jack Mitrani, Luke Mitrani, Steve Fisher, Scotty Lago, and Louie Vito
to review design concepts for the outerwear before arriving at the
final creation.
“Since its inception, Burton has been a rider driven company,” said
Jake Burton, Founder and Chairman of Burton Snowboards. “For the
creation of the U.S. Snowboard Team uniform, we listened carefully to
the riders’ needs and used their input to ensure that the final fit,
fabrics and overall design would maximize their performances and take
these riders to the podium. It was also absolutely critical to ensure
these Olympic uniforms were worthy of bearing the Burton name.”
Burton is also supplying the official uniforms for the Chinese and Finnish snowboarding teams for the 2010 Winter Olympics.
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